Makeup Packaging Fails [Of Amazing Products]



I’m sure you’re already well aware of all the factors to consider when investing in self-care & beauty products. Of course we want the formulas to be effective and, what’s better, sustainable. But, how they look in our bathroom or on our desk is just as important. To me, at least.

I want the products I use to be both: effective and aesthetically pleasing. After all, a product’s packaging is the first thing we notice.

And I sometimes can’t help thinking that nice packaging is a sign of a good product. Of course, it’s not always the case. Sometimes great packaging equals great product. But most of the time it’s completely the opposite.


WAIT! If you’re more of a visual learner, check out my YouTube video where I detail everything in this post.


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As choosy about packaging as I am, there are a handful of products that I will always, always re-purchase even though from the outside they look, well, a little bit janky. This list is dedicated to the products that are really great and I use them repeatedly, but they have not very pleasing packaging.


Garnier Micellar Water

I have used it for about 5 years now. It’s gentle, effective at removing dirt & makeup, and oil. Plus, it's free of alcohol and keeps my skin soft. And, it's not overpriced. But the bottle itself and the branding leaves much to be desired. As you might have already understood, I love more minimalist and stylish packaging. But is there any other micellar water in the same price range and quality but with better bottle design?

To tell the truth, I haven’t found anything. But, what I’ve found is Son&Park Beauty Water. It’s not a micellar water but it’s design would definitely fit my bathroom shelf. It looks really beautiful.

For a more sophisticated design of a similar product, I like Shiseido Eudermine. And I even thought of trying this product. And using the bottle for my micellar water after it’s empty.

Eucerin Daily Protection Face Lotion

To start with, I have tried lots of sunscreens in my life but this one is the best so far. It’s non-sticky, doesn’t clog my pores and I can apply makeup on top of it easily. What’s more to desire? The better packaging, of course! The current packaging looks like some drugstore sample to me.

I searched for alternatives. And when it comes to packaging, Innisfree Daily UV Defense Sunscreen looks much more appealing to me. I'll probably try this one as well. But I’ll definitely read reviews on it first before buying.

Lumene CC Cream

I love this brand so much! When in Helsinki, I always bought something there. And my forever favorite is their CC cream. I have quite sensitive and fair skin, and this cream has the perfect coverage without irritating the skin and it’s a perfect color match. But their packaging designs. I see they put some thought into it. But to my taste, it’s too flirty, with this lid color and text on the tube.

The alternatives? As for the product itself, I haven’t found any decent alternatives and I’ll stay with Lumene if not forever but at least for a long time.

As for the packaging, I found 2 alternatives that look so much better and appealing:

CCC CREAM by Clecosmetics

CC Cream for men by Formen

Sephora Waterproof Eyeliner

I own 2 eyeliners by Sephora and I love both of them. The first one is a black waterproof one, and the 2d one is in plum color. They have different packaging though. And if I am absolutely in love with the packaging of the black one, the plum one is an absolute fail. It looks quite ordinary.

To me, Ffleur eyeliner wins the prize for the cutest packaging ever. It’s not expensive and looks so unusual and sophisticated. But unfortunately, the formula itself doesn’t fit me at all. It washes off my eyes almost instantly, unlike the Sephora one.

Maybelline Lipstick

And finally, the lipsticks. I love Maybelline hydra extreme lipsticks for their soft touch and nice range of colors, and the price of course. Right now I own different lipsticks by different brands, from Maybelline to Chanel.

And I can surely tell that the Maybelline packaging lost its battle to others. I don’t want to compare it with Chanel, since it’s in a different price range. But look at the Gosh lipstick for example. Both Maybelline and Gosh have black plastic packaging. But can you see the difference? I like Gosh packaging so much better. It even feels better when you hold it in your hand. It weighs more, has a nice touch in the middle and looks edgy overall.

Ok, so that is it for today. Let me know if the packaging of the beauty products is important to you, as it is to me. Or if you are not that choosy. And if you think it’s worth it to use the good product despite how it looks.


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